Focus on News: Composing a New Chapter in the Opening Year

From January 15 to 19, 2025, the Third Session of the 13th Hubei Provincial Committee of the Chinese People's Political Consultative Conference (CPPCC) was convened in Wuhan City. Wang Yulong, a member of the Hubei Provincial Committee of the CPPCC, General Manager of Yonghe'an Group, and Chairman of Hubei Huayun Real Estate Company, attended the conference. He actively engaged in political consultation and fully performed his duties as a committee member. Wang responded to the conference's call by seizing the opportunities for transformation, enhancing new quality productivity, and striving to secure a competitive edge. His efforts contributed to Hubei's vigorous advancement in the high-quality development of the Yangtze River Economic Belt and the strategy for the rise of central China, thereby playing a part in composing a modern chapter for the region.

On January 20th, as raw material supplies became increasingly tight, Yonghe'an Door Industry overcame the challenge of partial material shortages to fulfill a foreign trade order for a long-term Thai client with over 20 years of collaboration. The production line was bustling with activity as workers dedicated themselves to meeting the deadline. Today, the order was successfully delivered and loaded into containers bound for Thailand.

In recent years, Yonghe'an has actively embraced the "Belt and Road" initiative, leveraging differentiated marketing strategies to make its products popular in more than 40 countries and regions, including the United States, the European Union, and Southeast Asia. The company has achieved remarkable success in export earnings. After resuming operations in the Spring of 2025, Yonghe'an plans to continue meeting the demands of foreign trade and further deepen its presence in the international market.

On December 18th, Yonghe'an Door Industry launched a livestream on Douyin (TikTok), offering factory-priced (hot-selling) security doors and various (discount coupons), which garnered significant attention and enthusiastic participation from netizens. Since its debut a month ago, the livestream's popularity has continued to rise. For consumers, the livestream provides a convenient and diverse shopping and social platform, allowing them to easily purchase their desired products and interact with hosts in real-time. During the livestream, professional hosts (detail) the performance, materials, and design highlights of each security door, while also conducting live demonstrations to give consumers a more (intuitive) and in-depth understanding of the products. Additionally, the livestream features interactive segments such as real-time (lottery draws) and Q&A sessions to win (discount coupons), greatly enhancing consumer engagement. For partners, the livestream serves as a powerful tool for attracting a large number of customers to offline stores, showcasing the strong advantages of livestream marketing in expanding market reach and enhancing brand influence. This marks a new chapter in Yonghe'an Door Industry's marketing strategy.